Cloud Services Brokerage Platform for Distributors, Telcos, Data Centers, MSPs, Hosting Providers and System Integrators

  • Single platform to automate cloud infrastructure and cloud applications sales
  • Comprehensive subscription and metered billing
  • Powerful reseller program
  • Self-service for end customer and service provider
  • Reports & statistics for data driven business decisions


Velvica enables cloud service providers to sell cloud applications and cloud infrastructure by automating order to cash and back office processes.

Any Kind of Cloud Services

Platform supports IaaS, SaaS and PaaS sales automation.

Comprehensive Billing

Recurring, metered and one-off billing including taxes, discounts, coupons, prepayment, post payment, etc.

Cloud Services Automation

Cloud services provisioning based on end customer orders and billing rules.

Built-in Integrations With Cloud Orchestrators

Provides built-in integrations with VMware vCloud Director, OpenStack, IBM SCO, Cisco UCS Director, HP CSA.

Personal Area and Back Office

End customer personal area and service provider back office for full self-service.

Service Provider Systems Integrations

Integration with service provider's information systems: CRM, ERP, BSS/OSS, help desk, accounting.

Reports and Statistics

Detailed sales statistics and accounting reports.

Reseller Program

White-label program for your resellers with individual approach to setting reseller discounts.

How it Works

Velvica provides ability for end customers to purchase and get access to the cloud services in minutes.

It becomes possible due to integration between Velvica and cloud services via API to fulfill cloud services provisioning and end customer authorization in cloud services through SSO.

Velvica provides:

  • End customer cloud services marketplace and personal area.
  • Recurring and metered billing.
  • Cloud services provisioning.
  • Invoicing and payments processing.
  • Reports and statistics.
  • Reseller program.

Our Clients

Velvica platform serves more than 200 service providers and 100.000 end customers every month. We are proud to present you some of our valued clients.

Lattelecom is a Latvian telecommunications company that belongs to the Scandinavian company TeliaSonera and Latvian government. is a self-service shop that offers to the business customers virtual data centers and virtual machines based on VMware cloud computing platform that is placed in TIER III certified data centre. The availability of virtual servers is 99.98%.

Lattelecom offers solution to the resellers in different countries to sell Lattelecom's cloud infrastructure. Reseller program helps Lattelecom more efficiently reach out to local business customers.

LattelecomTelco, Data center

Cloud computing services and cloud applications marketplace built by I-Teco — leading Russian Cloud Service Provider and IT outsourcing company.
I-Oblako uses Velvica platform to automate sales of cloud applications and MakeCloud — OpenStack-powered cloud hosting platform for SMBs.
MakeCloud service integrates tightly with Velvica metered billing so the end-user doesn't pay for hours of inactivity. Velvica is also in charge of the order processing and payment processing automation, gathering statistics and providing interfaces for I-Oblako technical support and business analytics departments.

I-TecoData center, System integrator, MSP

Modular data center Stack 24 is a project of Kazan center for storing and processing information. Stack 24 has an online store of VMware-based cloud resources. allows to deploy virtual infrastructures in a few minutes. Users can choose the necessary pool of cloud resources using the online configurator. Virtual resources can be purchased online (via credit cards, online payment system or digital wallets) and the integration with the virtual data center is immediate.

With the help of the new service, it is possible to quickly deploy any test environment or "sandbox" in the cloud, organize web hosting for an online store, as well as move corporate mail service to the cloud.

Stack 24Data center

Velvica platform was originally developed as a back-end of RentSoft software distribution ecosystem that brings together more than 200 russian Internet Service Providers and 40 Software Vendors from around the world.
RentSoft heavily relies on Velvica subscription billing software by processing more than 100 000 subscriptions every month.
Velvica system integration capabilities are used to maintain and monitor service provisioning of the most widespread security systems including BitDefender, Kaspersky Lab, Panda and McAfee. Other services use the same provisioning system which is very convenient for RentSoft technical support team.

RentSoftCloud services distributor

Frequently Asked Questions

Who are Velvica's typical clients?

Distributors, Telcos and Data Centers who build marketplaces to sell cloud applications and infrastructure to SMBs and Enterprises directly and via resellers.

What cloud services SaaS/IaaS do Velvica supports?

In general we support any kind of SaaS that has at least provisioning API to create, modify and delete user accounts. As for IaaS we work with infrastructure orchestrators that have their own end customer control panels. We have a number of built-in integrations with such orchestrators like VMware vCloud Director, OpenStack, Cisco UCS Director, IBM SmartCloud Orchestrator, HP Cloud Service Automation.

Does Velvica have its own orchestrator and control panel to provide infrastructure services?

As an option you can choose our orchestrator for VMware and our complementary control panel for infrastructure services.

What’s the project duration to implement Velvica platform?

Pure technical works take about 5 days to install and setup Velvica platform. Add here organizational overhead and you’ll get the range from 2 weeks to one month.

More questions?

Get in touch

Contact Us

Get in touch and let us know how we can help.

Velvica Inc.
2443 Fillmore St #380-4154 San Francisco, CA 94115, United States

Velvica LLC
19, Leninskaya Sloboda St., Moscow 115280, Russia

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